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2026-09-10 · Source：Tom's Hardware
Intel will reportedly raise CPU prices 10% — a third increase — ahead of a major annual product launch in March 2027, with AMD following between June and July, a report says.
Intel is preparing a 10% increase in CPU prices, according to a report, in a move that would mark the company's third price adjustment in quick succession. The reported hike is timed ahead of what the report describes as a major annual product launch scheduled for March 2027, positioning the increase as part of Intel's commercial runway into that release rather than a standalone pricing decision.
The 10% figure follows two earlier price increases, meaning customers would face a cumulative rise across three separate adjustments. The report ties the move to Intel's preparation for the launch, framing it as part of the run-up to the March 2027 debut rather than a one-off adjustment. Stacking a third increase on top of two prior rounds is a notable cadence for CPU pricing, and for buyers the sequence implies that pricing will be reset upward heading into the new product cycle rather than eased back down.
AMD is not positioned apart from the trend. The same report indicates that AMD will follow up with price increases of its own between June and July, trailing Intel's move. If both vendors proceed as described, the increases would extend across the CPU market rather than being confined to a single supplier, narrowing the leverage buyers have to play one vendor's pricing against the other's.
The March 2027 launch now anchors the pricing story. A major annual product debut, as the report characterizes it, gives Intel a natural moment to reposition its price list, and the reported 10% hike appears designed to land in front of it. Whether AMD's June–July window holds as described, and at what scale, will shape how broadly the increases spread across the market.
Mots-clés: Intel · AMD · CPU Pricing · Price Increases · Product Launch
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